CHAMBERSBURG, Pa., Nov. 2, 2026 /PRNewswire/ — Martin’s Famous Potato Rolls and Bread is heating up the holiday season with the return of its annual Very Merry Martin’s campaign — this year with a playful new twist: “Very Merry Martin’s: Holiday Heatwave.”

Inspired by the joy of summer gatherings and the warmth of holiday traditions, Very Merry Martin’s: Holiday Heatwave invites consumers to celebrate the season with unexpected recipe mashups, festive entertaining inspiration, and chances to win prizes that keep the fun going long after the holidays are over.

This year’s campaign flips the script on Christmas in July, bringing bright, nostalgic warm-weather flavors into cozy holiday formats. From s’mores-inspired seasonal treats to cheeseburger-style holiday stuffing and other creative comfort food ideas, Martin’s is helping families reimagine holiday menus with recipes that are both familiar and fun.

At the center of the celebration are Martin’s Sweet Dinner Potato Rolls and Martin’s Sweet Party Potato Rolls — soft, delicious favorites that make holiday meals, appetizers, and leftovers even more memorable. Whether served alongside a classic holiday dinner, transformed into a shareable party bite, or used as the base for a creative recipe mashup, Martin’s Sweet Dinner and Sweet Party Potato Rolls bring a touch of sweetness and warmth to every table.

“Martin’s has always loved the holidays because they bring people together around food, family, and tradition,” said Jackie Martin, Vice President of Project Management & Strategic Initiatives at Martin’s Famous Potato Rolls and Bread. “For Very Merry Martin’s: Holiday Heatwave, the marketing team wanted to add an extra spark of fun to the season by combining the cozy feeling of the holidays with the carefree flavors and excitement of summer. It’s a joyful way to inspire new memories while celebrating the Martin’s products that families already know and love.”

As part of the campaign, Martin’s will be giving consumers multiple chances to win prizes inspired by outdoor entertaining, backyard cooking, and warm weather relaxation with their annual Very Merry Martin’s Giveaway. The giveaway will run for three consecutive entry periods throughout the holiday season, beginning November 2 and continuing through the end of December. Featured summer-inspired prizes include a Weber Searwood^® 600 Pellet Grill, a Blackstone 36” Griddle with Hood Bundle, and an inflatable hot tub, plus Martin’s Sweet Dinner Potato Rolls and Sweet Party Potato Rolls with each prize package. Consumers can visit VeryMerryMartins.com to learn more about the giveaway and view the full official rules.

Throughout the campaign, Martin’s fans are encouraged to follow along on the brand’s social channels for more holiday inspiration, including festive recipe content, entertaining ideas, and additional opportunities to win “bonus” holiday gifts.

For more information, recipe inspiration, and giveaway details, visit: VeryMerryMartins.com.

About Martin’s Famous Potato Rolls and Bread

Martin’s Famous Pastry Shoppe, Inc.^® is a family owned and operated consumer goods company headquartered in Chambersburg, PA, with a second bakery in Valdosta, GA. The Martin’s company focuses on baking high-quality bread and roll products using high-quality ingredients. They are rigorously dedicated to extraordinary taste, quality, and customer service that proudly represents their legacy of cherished eating experiences and truly sets them apart from their competitors. Since the 1950s, the business has expanded from a home garage business into two commercial baking plants and continues to grow and flourish in areas of established distribution. For more information, visit: www.potatorolls.com.

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SOURCE Martin’s Famous Pastry Shoppe, Inc.